Have you ever wanted a watch that can communicate with your Android phone? Sony sure hopes so.

Sony today launched its SmartWatch, a timepiece for the wrist that allows owners to read text messages, social updates and e-mail, manage calls, and control music. The SmartWatch connects to an Android phone via Bluetooth in order to deliver its functionality and capture what Sony calls "Android power."

The SmartWatch might be useful for those who don't want to continuously pull their smartphone out of their pocket, but it certainly won't win a fashion contest. The device's strap is rubber and comes in several colors, including white, pink, mint, and blue. However, the black strap comes standard, while the additional colors must be purchased separately. Sitting atop the strap is the watch's touch-screen OLED display measuring 1.3 inches. To alert users to an event or an incoming call, the timepiece vibrates.