Black July 83 never again
‘Remember Black July ’83’ is a print-ad campaign designed by the advertising agency JWT for the Centre for Policy Alternatives (CPA), a controversial NGO that has come in for a lot of flak from multiple quarters on grounds of financial dishonesty and aiding and abetting separatism. ‘Never to repeat’ is the payoff line. The campaign is to be launched shortly, The Nation learns.
‘Black July’ is remembered and remembered differently and for varying purposes by those who remember. Whatever these differences may be there is commonality in agreement on one thing: it should never happen again.
There’s nothing to say that ‘Black July’ will not recur. There’s nothing to say that it must. On the other hand, if it is not to happen again, it is important to remember what happened. It is important to acknowledge that it inflicted a deep wound on the nation, the people who make it, their collective and individual memory; a wound that has bled into many other lacerations. This has been a common view expressed by many across the political spectrum.
The President has in no uncertain terms said that no pains will be spared to make sure it won’t happen again. The people have had to learn the hard way that allowing emotion to overcome reason does not alleviate fear and anxiety. They can unlearn fast, however. And this is why it is important to remember and to resolve to prevent repetition.
The Nation, while saluting the CPA and JWT for using the anniversary of this national tragedy to alert the public to the necessity to prevent such horrors from recurring, joins them in calling for remembrance, learning and the cultivating of resolve. To prevent.
Category: Hot news, Local, Sri lanka news
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