Embark launches new ‘Pashionable People’ campaign
Street dogs and their owners to star in colourful public event at CH&FC on 21stJuly
Former street dogs and the ‘Pashionable People’ who have given them homes are to have their day in the limelight when Odel’s community animal welfare programme Embark provides them an opportunity to strut their stuff next month.
A fashion show, dog show, dog grooming and doggy art are only some of the colourful events planned for Sunday 21st July at the CH&FC Grounds in Colombo, a day dedicated to the people whose passion for the cause of Embark has resulted in the adoption street dogs becoming quite the fashion in Sri Lanka.
As a first step, Odel has once again invited happy owners of dogs rescued off the streets to participate in an owner-pooch photo competition by sending in photographs of themselves with their adopted doggy companions. This ‘Be a Pashionable Person’ competition is currently open for participation and will run till 27th June, after which nine winners will be selected for a communications campaign with the message that owning a street dog is fashionable, and the right thing to do. Entries for the competition should be sent to pashionable@eodel.com.
The event that will take place on 21st July is open to anyone that has adopted a street dog. Prior registration is required to bring in dogs to this event. Registration can be done by calling 077 22 40044 or emailing pashionable@eodel.com. The event will be open to public viewing at the CH&FC grounds, for those who come in without dogs.
Activities planned for the 2pm – 6pm event include a fashion show; dog portraits and caricatures by professional artists who will draw the owners and their dogs; dog grooming at special rates; an activity to bring out the artist in the dogs and their owners and a dog show designed to enable the abilities of street pooches to be demonstrated in categories such as costumes, obedience, tricks and games.
Launched in 2007, the Embark programme has improved the lives of more than 30,000 street dogs, and built a large base of followers who have adopted the brand’s youthful, tongue-in-cheek slogans on fashionable clothing as well as its animal-related cause with enthusiasm. The programme’s key activities encompass anti-rabies vaccinations, sterilisation surgeries, re-homing campaigns, and caring for injured street dogs. Embark works closely with partners and service providers, and carries out all community activities in collaboration with local government and regional departments.
further information about the ‘Pashionable People’ campaign, please contact 077 22 40044 or write to pashionable@eodel.com.
Category: Business, ODEL, Sri lanka Business news
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