PC House, authorized distributors for GIGABYTE Motherboards and Graphic cards, has introduced GIGABYTE Ultra Durable™ 4 Classic range of high performance motherboards, to the local market. Debuting on Intel® H61 Express Chipset, GIGABYTE Ultra Durable™ 4 Classic motherboards incorporates a range of exciting technologies that safe-guard PCs from common everyday threats, including humidity and moisture, electro-static discharge, sudden power loss and high operating temperatures.

“GIGABYTE Ultra Durable™ 4 Classic motherboards embrace a range of exclusive technologies that guarantee our customers the absolute best protection for their PC, with built-in features that prevent common malfunction threats users encounter on a day-to-day basis,” said GIGABYTE  Country Manager, Mr. Alan Szu. “As a longstanding partner, we have come to value PC House’s efforts to bring high quality products at affordable prices to Sri Lankan consumers.”

Mr. Thufail Musadeen, COO of PCH Retail, Regional and Business operations said, “GIGABYTE, regarded as a Tier 1 motherboard manufacturer globally, has a high level of acceptance in the local market. At PC House, we strive to bring the latest technologies to Sri Lanka. We are excited about the new range of PCs that Sri Lankan computing enthusiasts, assembling their own PCs, will be able to build using GIGABYTE Ultra Durable™ 4 Classic motherboards.”

By incorporating a new Glass Fabric Printed Circuit Board (PCB) technology that repels moisture, the new motherboards offer better protection from short circuit and system malfunction caused by humid and damp conditions. The high quality IC microchips, with up to three times the ESD resistance levels compared to traditional ICs, better protects the motherboard, its components and the PC in general against potential damage caused by static electricity. The entire range is equipped with patented DualBIOS™ technology to provide fail safe protection for the BIOS as well automatically refreshing it from a back up version in the case of a critical power outage. In addition, GIGABYTE Ultra Durable™ 4 Classic motherboards support forthcoming technologies including next generation Intel 22nm processors, and PCI Express Gen. 3 expansion cards.

The high-end GIGABYTE graphics cards coupled with the GIGABYTE Ultra Durable™ 4 Classic motherboards, available at PC House, will provide Sri Lankan gamers with high performance, immersive gaming experience. With 38 showrooms and branches and over 100 dealers across the island, PCH has been a leader in providing top quality ICT hardware and software for the past 15 years. PCH has embraced the Government’s initiative to empower the youth of the country in becoming an IT-led nation.

PCH is the new corporate brand identity for PC House PLC which was recently listed on the Colombo Stock Exchange. The new brand identity reflects the change from a family owned business to a public company with a vision to be the benchmark for ICT in Sri Lanka. PCH was recognized as the 48th most valuable brand in Sri Lanka for 2012, in the Brand Finance with an A+ brand rating.

PC House was incorporated as a limited liability company in the year 2000, after having commenced business in 1997 and became PCH PLC. Its Board of Directors consists of Messrs S.H.M. Rishan, Mangala Boyagoda, Sarath Wikramanayake, Modarage Thilakasiri, Shanti Kumar Nadarajah, Kuvera de Zoysa and Mrs. Sharmila Rishan.